Top 8 Ad Tracking & Attribution Tools That Mis-Attributed Sales — What Marketers Did to Rebuild Transparency and ROI Data
In today’s digital-first landscape, accurate data about where your marketing dollars go—and what they actually achieve—is more critical than ever. Marketers rely heavily on ad tracking and attribution tools to show which campaigns lead to sales. However, even the most trusted platforms have, at times, failed to credit the correct source. This article dives into …