Best Customer Feedback Tools to Improve Customer Experience and Build Trust

The main purpose of customer feedback and collecting it is to make the final sorting and analysis of data accessible. This part of your business should not be ignored because the customers will tell you if there are any changes you need to make to your service or product. Nowadays, many different tools and programs can help you measure customer satisfaction and collect their feedback, so let’s dive in.

Parlor homepage

Based on reviews, platform is by far the best you can use to measure customer satisfaction. This platform allows you to perform user research while facing the crucial insights in real-time by engaging users who actively use your product or service.

Besides that, there are lots of options that will help you analyze and compare results across different segments and target groups and compare the results.

Some of the best features you get with this tool are:

  • collection and organization of feedback
  • gathering feedback in real-time
  • validating and prioritizing requests
  • closing the loop with customers

Zonka Feedback

Zonka Feedback homepage

Zonka Feedback is the leading platform when it comes to customer feedback and experience management. It gives you tons of options for customization, including the capture of feedback across multiple channels, real-time alerts and notifications, powerful reporting and collaborative dashboard, options to enable your business to take action and close the feedback loop, and much more.

Some of the top features you get with this platform are:

  • measuring CX Metrics (Net Promoter Score, Customer Effort Score, Customer Satisfaction Score)
  • building workflows and automation
  • easy integration with Zapier, Slack, Google Sheets, Salesforce, Pipedrive


Canny homepage

Canny is the most suitable for collecting customer feedback and feature requests that will help you analyze, prioritize and track feedback. You’re able to allow customers to post their feedback directly from your website or app, which makes it easier for you to prioritize the features and potential fixes you should care about most.

The main features Canny has to offer are:

  • capturing data and feedback from multiple channels
  • product road mapping
  • collaboration and ideation
  • easy and quick feedback collection
  • idea ranking, prioritizing, and management


Qualaroo homepage

Qualaroo is a super-specific platform that will make a feedback collection as easy as possible. It’s a customer feedback tool that will make your workday easier. It allows you to collect contextual and qualitative insights using pop-up surveys and questions that are primarily designed to capture 10x more insights than other tools.

The capture tool inside this platform, called Nudges, helps you ask the right questions in real-time, and it comes with a collection of pre-built templates you can choose from. Another great thing is that you can customize links and questionnaires and still deliver great surveys to your customers.

In addition to this, Qualaroo has an AI-enabled sentiment analysis option which is powered by IBM Watson that detects emotion in open-ended survey feedback and responses.

Some of the best features you can expect from this platform are:

  • application, web, and product feedback
  • real-time UX feedback
  • Nudges templates, easy targeting, and sentiment analysis


Trustpilot homepage

This reputation and review management platform provides paid review management services that help increase conversions and improve overall brand reputation. The main difference to other similar platforms and tools is that Trustpilot offers widgets that you can easily install on your website to capture and publish reviews and collect customer responses. This will generally help you boost your online presence and visibility.

Key features this platform has to offer are:

  • social media sharing
  • embeddable widgets
  • automated review reminders and notifications
  • support for Google Seller Ratings


It’s important to collect customer feedback the right way so you can get real information on your business and products. If you’re looking for a tool that will help you reach your customers and get their feedback, then one of these tools is a must-have.