Inbound marketing strategies can only be successful if they result in leads and conversions. But any business owner will tell you that this is easier said than done. Guess what? You can generate leads from your social media platforms and direct these prospects to your website. You won’t even need to spend a large chunk of cash in your marketing most of the time. Your success comes down to capitalizing on the following tactics.
Sometimes, businesses lose potential clients because their value propositions are not clear. What do you do? What is your target market?
Consider the examples below for a clothing business:
- XYZ Store: Sells workout gear. DM for more inquiries.
- XYZ Store: Workout gear for women in sizes XS to XXL. Located in Sunset Hill, CA. Call/ Text us on XXX.
What business would you be more likely to follow? The second one is more direct, and you can already tell whether a business serves your needs without going into its content. Do the same for your business. From the word go, clients should know if you are a good fit or not.
Some businesses post on their social media platforms day in and day out. In the past, such a move would have been enough to grow social media followers and get your name out there. But now, clients are more interested in the overall customer experience. They want a business that interacts with them on a personal level and one that makes them feel like they are part of the team.
So, how can you do this?
- Reply to comments and ensure that you exude the brand personality when doing so
- Post on your stories and include polls and questions that trigger your audience to interact with you
- Be quick in responding to DMs or tags and show your appreciation
Social media is not just about pushing for sales and introducing the latest lines in your brand. Instead, it is a level playing field where every move you make affects how well you bond with your prospective clients.
Share Success Stories
Every business now understands how important user-generated content can be. It can be a positive thing, or it could be the one thing that brings down your brand. Let’s focus on the positive side. People are more likely to believe what other customers think about your product than what you say about it. So, show them what other people have said.
Think of content like:
- Third-party reviews by independent parties who have not been paid to review your products. Positive reviews signify authenticity.
- Messages left by your previous clients on message boards, comments, or even tags related to your product.
- Purchase recommendations and referrals by people on social media.
All these prove that your product is worth its salt and will prompt more people to try your product. But how do you add these to your page without coming off as aggressive? A good idea would be to share the stories on your disappearing stories. Or you can add them to slides as part of a post such that once someone has viewed the product, they also get to see the positive review.
Remember to incorporate the success stories in your website to create cohesion between your social media and about us pages.
Social media users value accountability. They want to know that you will keep your word if you say you will post reels three times a week. They do not like engaging with businesses that post a lot one week and have nothing to offer the following week. So, to avoid putting off your clients, you must think of the kind of content they would enjoy and schedule it in a content calendar.
For example, you can decide to post a story each day coupled with three images and three videos each week. Of course, this is a lot of work, considering that you also need to work on the product, sales, and administration. But without this constant engagement, you will lose a segment of your target market to businesses willing to put in the hard work.
The good news is that you can work around this tight schedule by planning your content and uploading it to social media management tools. The software then uploads the images and videos per the time indicated, and you can focus on engaging your audience.
You must have your ears on the ground to catch whatever people are enjoying at the moment. Social media trends change quite a lot. One minute, people are attempting the crate challenge, and the next, they have moved on to duets. So, you want to be on your toes and catch what you can when it’s relevant.
Then use that content to inspire your content for that period so your followers can see that you are also in the loop. When your content goes viral, it enables you to reach more people, which sends more people to the top of your sales funnel.
However, you should not follow trends so much that you lose your brand messaging and vision. Only keep up with what feeds your product, and you will be good to go.
How often do you read captions on posts? Or go through an entire thread to understand the message behind a post? Thanks to the overwhelming amount of content on social media platforms, most people glaze through the posts until they find something that catches their eye.
So, you need to be creative with your posts. Whether you are working on an infographic or a static post, or a video, ensure it has high-quality aspects that would grab anyone’s attention. More importantly, focus on the story behind the post. Is it something that would move a social media user to follow a link on your bio? If the answer is yes, the post will effectively drive traffic to your website.
Do not forget to add CTAs (calls to action) to your bio and in some of the posts on your social media pages. After all, you want people to know where to go if they want to see more of your content. Good luck!