Did you know that Google accounts for 92.7% of all web searches? If you’re running a business, then you want your content to get on that first search page. Posting blogs and adverts that are optimized for Google’s search engine is one of the ways to achieve this.
So how can you make this happen? One of the best ways is by working with an SEO agency. For more specific tips tailored to your area, check out this handy local SEO services guide to help you find the best SEO agency for your local business needs.
Avoid Snake Oil Salesmen
First, let’s filter out agencies almost guaranteed to waste your time. Search engine optimization (SEO) is a marketing strategy that takes time and funding to work properly. Agencies make intentional use of keywords, anchor text link strategies, partnerships, and various other tools to generate web traffic for you. This can take time to set up properly.
Good SEO contracts run over the space of a few months to over a year, because agencies need to sustain consistent promotion and keep up to date with ever-changing algorithms. SEO agencies that don’t quote for extended periods, lack transparency in how they handle your cash investment or claim to work cheap and fast are probably the best to avoid.
Define Your SEO Goals
Different SEO agencies specialize in different types of optimization. The main categories are SEO-content marketing, link building, voice search, eCommerce, and local SEO. Understanding your market can help you figure out which of these you need to invest in. A small business owner stands to benefit way more from local SEO than from voice search optimization. Once you know what strategy you’ll be using then you can select the best SEO company for you.
Check Company Reviews
There are two sources of reviews for digital marketing and SEO agencies. The first is their star rating on trusted review sites. Simply searching “list of SEO agencies” should get you to one of these sites that compare and review tech service providers such as digital marketing agencies.
You can also look at testimonials posted by customers on review sites, on social media, or on a given SEO company’s actual website. Looking at the independent star rating and customer feedback should give you a good view of the quality of their service.
An SEO Agency Should Market Itself Well
A great way to test the quality of an SEO agency is by checking how well their website does in search. You can do this by learning a little about search engine optimization and then doing a generic search or looking at their website. If they do well marketing themselves, you can trust them to promote you.
Find the Best SEO Agency For You Today
Business ownership sometimes means going the extra mile with research and promoting yourself. However, if you want good results with search engines you can outsource your innovative marketing efforts to a company that knows how to get the results you want.
Understanding your needs can define your goals. Defining your goals can help you choose the type of SEO and the best SEO agency for your goals. Then all you need to do is compare prices and reviews while staying away from obvious scammers.
Do you want to learn more about blogging, networking, and how to make money? Check out some of our other exciting articles and learn more about these exciting topics and more.