Did you know that search engines drive 300% more traffic to content sites than social media? When launching a digital marketing campaign, this makes SEO far more vital than a social presence. So what are your SEO options? Many people do not realize there are many facets to master when optimizing SEO. Read on as we discuss the essential types of SEO that you must know.
1. On-Page SEO
On-page SEO involves optimizing your website pages to get higher results in search engines. Within it comes several criteria that will help get better results.
- Titles and Meta Descriptions
- Content and Keywords
- Internal Links
- Image and Alt Tags
There is a fine art to getting this right, and the criteria can change when algorithms get updated. On-page SEO is not something that should get done and forgotten but must be updated and revised.
2. Off-Page SEO
Off-page refers to the types of SEO techniques outside of your website and its pages. It is primarily concerned with activity on other platforms, that provide traffic or positive SEO statistics. One of the most common of these is backlinks. Backlinks can be gained from several sources. You may try guest posting on other blogs. Social media can also provide links and traffic, either through your pages or via shares and influencer outreach as well as blogger outreach service.
3. Local SEO
Local SEO is one of the relatively new types of SEO strategies. Its rise can be linked to location services, and their inclusion on mobile devices. When people perform searches, they often look for answers in their local area, and if you optimize for local SEO, you can be at the top of the rankings. Several things make local SEO different from standard SEO. Including geographically relevant keywords and optimizing your Google Business profile are two of the most popular.
4. Search Engine Marketing
The different types of SEO listed above all involve strategies that make you appear in search results organically. If you have been asking the question “What is SEM marketing?” then it is very similar. However, this involves using paid methods to make you appear higher in the SERPS. Several methods can help achieve this. Numerous adverts are available on social media and search engines. These are often PPC ads, where you only pay when someone follows the link.
5. Technical SEO
Many people believe that technical SEO is a subset of on-page SEO. It involves optimizing the technical aspects of your website beyond its pages. It has several areas within itself. Everything from site speed to security should be addressed. The practice should also facilitate indexing and crawling by search engines.
Implementing Different Types of SEO
Now you know the types of SEO, you should start to optimize them. If you need assistance, don’t be afraid to hire a third party. All of this should be done before taking on a digital marketing project. This article is one of many to assist you. From social media to search engine optimization, we can help grow your business in the digital economy.