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So your website needs to show up on Google? You’re ready to conquer the search results. But wait — who’s going to actually do that for you? Hiring someone for SEO can feel like finding a wizard to decode a spellbook. But don’t worry. Let’s break it down, step by step, and make it super easy (and even a little fun).
1. Understand What SEO Actually Is
Before you bring someone on board, you need to have a basic understanding of SEO. It stands for Search Engine Optimization. It’s all about making your website rank higher on Google.
SEO involves:
- Technical fixes – like website speed and mobile-friendliness
- Content creation – writing helpful stuff people actually search for
- Link building – getting other websites to link to yours
Think of SEO as working out for your website. It takes time, effort, and consistency.
2. Decide What You Really Need
Not all SEO pros are the same. Some are great at technical stuff. Others can write killer blog posts. Some are strategists who map out the big picture.
Ask yourself:
- Do I need more traffic fast?
- Is my website technically broken?
- Do I need help creating content?
This will help you find the right kind of expert.
3. Look in the Right Places
Now that you know what you need, where do you look?
- Freelancer platforms – like Upwork or Fiverr Pro
- SEO agencies – great if you want an all-in-one approach
- Referrals – ask people you trust
This is like dating. You want someone who “gets” you — and your site.
4. Ask the Right Questions
When you find someone promising, time to chat. Don’t just ask, “Can you do SEO?” That’s like asking a chef, “Can you cook?”
Instead, ask:
- What’s your process for improving a site’s rankings?
- Can I see examples of websites you’ve helped?
- How long until I see results?
- Do you follow Google’s guidelines?
- How do you measure success?
Watch out for red flags. If they promise you the #1 spot on Google tomorrow… run. Fast.
5. Check Their Experience (And Reviews!)
Everyone says they’re great. But what matters is what others say. Ask for:
- Case studies
- Client testimonials
- Portfolio samples
If they’ve helped someone get from “meh” to “wow,” they might do the same for you.
6. Start Small, Then Go Bigger
Before you sign a 12-month contract… test them out! Start with a small project like:
- Keyword research for 10 blog posts
- An SEO audit of your homepage
- Fixing your site’s Meta descriptions
If they deliver quality work (and explain things clearly), you’re on the right path.
7. Communication Is Key
SEO isn’t one-and-done. It’s a marathon. So you need someone who keeps you in the loop.
Great SEO pros send:
- Monthly updates – what they’ve done and what’s next
- Traffic reports – is your site growing or snoozing?
- Ideas – ways to keep improving
If they disappear or speak in jargon soup, it’s not a match.
8. Set Clear Goals and Expectations
You’re hiring someone to grow your online presence. But growth looks different for everyone.
Make sure you both agree on:
- What success looks like (e.g., more traffic, better leads)
- How long results might take
- Your budget and timelines
The more aligned you are, the smoother your SEO journey will be.
Ready, Set, Optimize!
Hiring an SEO pro doesn’t have to be scary. Just treat it like putting together a dream team. Know what you want. Ask smart questions. And trust your gut.
Soon, your website won’t just exist — it’ll shine on page one.