Amid the evolving changes and developments in social media systems, it can be quite challenging to gain visibility on search engines. While organic search is arguably more convenient, there are very few chances of gaining traction and trending without any external efforts. This is why it is useful to be aware of the top social media platforms. Whether you are an experienced social media manager, or a business person trying to get started with social media advertising, your research has to be on point.
Of course, it’s not just a matter of how big the social media platforms are. It must also be a good fit for both you and your company. So, you need to ask yourself questions like – Does it fit my brand’s image? Does my target market use this platform? How many social media platforms can I simultaneously manage?; and so on.
To make things easier for you, here is a list of some prominent social media advertising platforms that you can consider:
If you wish to establish a presence on social media, Facebook is a reasonably secure pick. It is immensely popular, and several marketers aggressively advertise their offerings on this platform.
Facebook is simple to navigate because practically all forms of content – including text, photos, video material, and stories are available there. However, the platform’s algorithm prioritizes content that promotes meaningful dialogue and interactions among individuals.
YouTube is popularly known as the second-largest search engine after Google, its parent firm. It is also the second largest social media platform wherein users log in and engage with video content for hours on end.
Therefore, you must be on YouTube if you intend to employ video marketing to advertise your brand. Additionally, proper research on YouTube SEO is also suggested to broaden your audience so your viewer count can increase significantly.
Companies can offer customer service and notify clients of their purchases and transactions using WhatsApp Business. The WhatsApp Business app is available for smaller firms, and the API version is available for enterprises and organizations. This popular messaging app may be an excellent customer care route for your company.
Through this method, you can ensure that you are in touch with your customers on a day-to-day basis. Also, engagement becomes easier.
Instagram is a great visual tool for advertising your products and services through images or videos. You can upload a variety of media on the app, including photographs, video clips, stories, reels, and long-format videos on IGTV. Additionally, there is also an option for live streaming.
You can set up a business profile for your brand. This will give you access to in-depth metrics for your posts and profile, as well as the capability to plan Instagram updates using third-party applications.
End-to-end security for all operations, including conversations, groups, and participant-shared media, is what makes Telegram stand apart from the rest of the platforms.
Telegram can be used in a variety of ways by brands. For instance, businesses can build virtual assistants for this platform or use the channel function to deliver messages to over 2 lakh users or more.
It can be used to interact with business associates, hire new team members and inform clients about your company. This professional network is the finest option for B2B marketing on social media. In fact, it is the best platform for lead generation, and a lot of social media traffic to B2B companies’ websites comes from LinkedIn.
This platform also maintains a sense of professionalism and helps fuel goals in the right direction due to the number of networking opportunities it offers.
Pinterest is an absolute must if you own an online store. Individual photographs, succinct descriptions, and hyperlinks to the official site can all be uploaded. Additionally, Pinterest includes a built-in buying tool that makes it simpler for companies to advertise their products through the platform.
Rich pins can be used by marketers to provide context for brand, story, recipes, etc., to advertise to a wider audience. In addition, it offers advertisers a simple way to communicate with prospective consumers and drive traffic to their shopping sites.
Regardless of how big or popular a social media advertising platform is, ensure that you think about your brand’s target demographic before making a decision. Instead of producing mediocre content for many different platforms, it is preferable to focus on two to three platforms and execute them properly. But, of course, you also need to figure out where most of your target audience is to get maximum engagement and results from social media advertising!
If you are looking for a social media advertising agency, AdLift is a good option to go for. Establish a reputation for your brand on social media by getting in touch with them immediately!