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Steven Bartlett has become a household name in the UK and beyond — a young, dynamic entrepreneur, investor, and author who rose to fame through his podcast The Diary of a CEO and his role on BBC’s Dragons’ Den. As one of the youngest dragons in the show’s history, his journey is nothing short of remarkable. But while his story often emphasizes his success as a self-made entrepreneur, not many are aware of the significant influence his parents had in shaping his personal values, worldview, and business acumen. This behind-the-scenes look explores the powerful role Steven Bartlett’s parents played in his rise to prominence.
Steven Bartlett’s entrepreneurial spirit was forged through a mix of struggle, cultural influence, and resilience — all deeply rooted in his upbringing by his parents. His Nigerian mother and British father offered a unique blend of discipline, creativity, and expectation that shaped both his personal and professional identity. Although their relationship was complicated at times, it laid the foundation for Steven’s drive to succeed and think independently. Through hardship and cultural contrast, his parents became both indirect mentors and motivators, pushing him to beat the odds and write his own story.
Steven Bartlett was born in Botswana in 1992 to a Nigerian mother and a British father, later moving with his family to Plymouth in the UK. His mother, Esther Bartlett, is of Nigerian descent and was a strict disciplinarian who instilled in Steven the importance of education, hard work, and resilience. She later became a successful entrepreneur in her own right. His father, Graham Bartlett, worked as a structural engineer and brought a more analytical and reserved presence to the family dynamic.
This rich multicultural household created a fusion of values from two very different worlds — Africa and Europe — which would later become a cornerstone of Steven’s unique approach to life and business.
Growing up in a bi-racial, bi-cultural household wasn’t always easy for Steven. His parents had differing ways of expressing love, discipline, and ambition. His mother’s Nigerian heritage meant a strong emphasis on obedience and academic performance. She was uncompromising, ambitious, and emotionally intense, constantly pushing her children to excel. This ethos would translate into Steven’s mindset of never settling for mediocrity.
By contrast, Steven’s father Graham exhibited a quieter, more restrained parenting style marked by logic and emotional distance. This dynamic caused a rift between father and son early in life — a rift Steven has openly discussed in interviews and writing.
In Steven’s own words from his bestselling book Happy Sexy Millionaire:
“My parents never understood each other, and I often felt like I didn’t fully belong to either of their worlds.”
This dichotomy — not fully Nigerian, not fully British — created a restless energy within Steven, one that would fuel his drive to forge his own identity and narrative.
Esther Bartlett held education in the highest regard. In the Nigerian culture she was raised in, education is often seen as the most certain path to success. She expected her children to perform exceptionally in school and saw subpar performance as unacceptable. Steven has shared that this pressure forced him to think critically and independently from a young age, even when his formal education path took a non-traditional turn.
Ironically, despite this emphasis on academia, Steven dropped out of university after just one lecture. Nonetheless, the skills his mother instilled — discipline, curiosity, and perseverance — stayed with him. He didn’t abandon education; he simply chose a different curriculum: the real world.
While most stories of parental influence highlight unwavering love and support, Steven Bartlett’s upbringing was far more complex. He has openly discussed the emotional toll that came from a lack of connection with his father and the strictness of his mother. In a candid episode of his podcast, he admitted contemplating leaving home at a young age and feeling emotionally isolated.
However, these hardships weren’t without silver linings. Struggles at home forced Steven to develop emotional resilience, learn to self-soothe, and rely on internal motivation rather than external validation. In many ways, the emotional distance in his family dynamic inadvertently sculpted the self-reliant and emotionally intelligent entrepreneur we know today.
Esther Bartlett’s role went far beyond that of a traditional parent. She herself was a spirited businesswoman who later ran several small businesses. Steven often cites his mother’s natural entrepreneurial instincts as part of the inspiration behind his own ventures. Watching her hustle, especially in a foreign country and often in the face of adversity, gave him a front-row seat into what it meant to create something from nothing.
Key takeaways Steven learned from his mother include:
Although not as emotionally or physically engaged in Steven’s upbringing, Graham Bartlett also left a subtle but significant imprint. His focus on structural engineering and problem-solving may have contributed to Steven’s own analytical mindset. Perhaps more importantly, the absence of emotional closeness served as a painful yet powerful catalyst — pushing Steven to seek connection, meaning, and validation in newer, healthier communities.
In later years, Steven has spoken about working toward understanding and forgiving his father — a move that not only helped him heal personally but deepened his capacity to lead others with empathy and emotional intelligence.
The combination of tough love, cultural conflict, entrepreneurial modeling, and emotional suppression formed a unique cauldron in which Steven’s personality and mindset were forged. His ability to speak authentically, face adversity, and think globally can all be traced back to seeds planted by his parents — seeds sometimes cultivated through pain as much as through love.
Today, when listeners tune into The Diary of a CEO or watch him invest in promising startups on Dragons’ Den, they are seeing the final product of years of internal struggle, redefined relationships, and ultimately — gratitude. Steven doesn’t shy away from the messy parts of his upbringing; instead, he uses them as anchor points for his storytelling and empathy as a leader.
Steven Bartlett’s parents were more than simply caregivers — they were the formative architects of his identity. Through their cultural differences, parenting styles, and complex emotional dynamics, they provided Steven with the tools he would need to not only succeed in business but stand out as someone with profound emotional depth and global perspective.
Even in their imperfections, they modeled resilience, work ethic, and the audacity to dream — a legacy that continues to resonate in their son’s inspiring journey.
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