Table of Contents
Admob is the biggest mobile ad network globally with a high fill rate for all geography. The network is run by Google and have a huge number of advertisers across its network. Here, let us take a look at the CPM rates offered by Admob for banner, interstitial, and rewarded videos. The CPM rate of the traditional Admob banner is 5 cents with a fill rate of 60 per cent.
RPM and CPM are not the same. The ad network you’re using will always be taking a cut of the profits, unless they’re charging the advertiser for additional services. You often read an ad network talking about paying 80% rates, or what have you; this is the amount you get from what the advertiser pays. If an advertiser pays the ad network $100 for 1,000 views, their CPM is $100. If the ad network then pays you $80 for 1,000 views, your RPM is $80. The ad network has taken a 20% cut of the transaction.
For the last five years global mobile advertising spendings have grown from $19 billion in 2013 to $133 billion in 2017. The fastest growth took place in 2013, 2014, when year-over-year mobile ad spendings grew more than 100%. This year it’s projected that collectively companies will spend $166 billion or roughly 25% up from the previous year.
Global Mobile Advertising Spending Forecast, 2013-2020
As AI adoption accelerates, startups and enterprises alike are increasingly turning to advanced language models…
In an age where artificial intelligence tools are quickly becoming indispensable in both personal and…
In the evolving world of digital marketing and client management, freelancers and small agencies face…
Creating a cohesive and immersive film using AI tools like Runway has become increasingly attainable…
Handheld gaming is having a serious comeback. Two major players are leading the charge: the…
In today's fast-paced development environments, ensuring high software quality while keeping release cycles short is…