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Admob is the biggest mobile ad network globally with a high fill rate for all geography. The network is run by Google and have a huge number of advertisers across its network. Here, let us take a look at the CPM rates offered by Admob for banner, interstitial, and rewarded videos. The CPM rate of the traditional Admob banner is 5 cents with a fill rate of 60 per cent.
RPM and CPM are not the same. The ad network you’re using will always be taking a cut of the profits, unless they’re charging the advertiser for additional services. You often read an ad network talking about paying 80% rates, or what have you; this is the amount you get from what the advertiser pays. If an advertiser pays the ad network $100 for 1,000 views, their CPM is $100. If the ad network then pays you $80 for 1,000 views, your RPM is $80. The ad network has taken a 20% cut of the transaction.
For the last five years global mobile advertising spendings have grown from $19 billion in 2013 to $133 billion in 2017. The fastest growth took place in 2013, 2014, when year-over-year mobile ad spendings grew more than 100%. This year it’s projected that collectively companies will spend $166 billion or roughly 25% up from the previous year.
Global Mobile Advertising Spending Forecast, 2013-2020
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