Having a nice-looking logo is the easiest way to get recognition in today’s world of business. It doesn’t matter if you need it for your brand, business, Instagram, Facebook page, or anything else. If you have an eye-catching logo, people will remember you. Trust us. On the other side, people today don’t want to spend too much money on logos, especially if their initial budget is small.
The average price of a good logo is anywhere between $300 – $1300, and that is if you hire a professional or have a design agency do it for you. Not many people want to spend that much money on a logo these days, so they look for cheaper alternatives.
They can hire a freelancer, work with a brand logo company that just started out and wants to build brand recognition, or do it by themselves? Yes, you can build your own logo from scratch without any experience. The best thing about this is that it is really cheap, and sometimes even free, which is amazing, considering the power of these tools. You can make an amazing logo from the comfort of your own home without the stress of hiring someone to do it for you.
Please don’t get us wrong. Being a logo designer takes some real skill, effort, imagination, and talent, but these logo-makers provide a great substitution for some period of time. Even though some logos look really simple, a lot of people don’t understand how complex they are. For example, everyone knows the Nike “Swoosh” logo. It looks pretty simple and aesthetic, right? Think about it again.
Like we said, these logo makers are an amazing replacement for traditional and professionally made logos. They can do the job for a certain amount of time, but it is not always the real deal. The usage of a logo maker, like everything, has its pros and cons.
- Logo makers are getting updates and improvements each day, making them easier and easier to use, and we can also expect better results from them.
- You can use it whenever you want without having to schedule an appointment.
- You can finish your logo pretty fast because of its simplicity.
- Really cheap and, in some cases, free, depending on the logo maker.
- Already built-in logo templates are ready for usage.
- Mainstream and many people use them, which can cause your logo to look basic and generic.
- Most of the logo-makers give you the image of your logo, but they do not give you the vector images or files, which can be really helpful in the future.
- Many people could be using the same logo-maker, template, or style as you, which means there are probably many other logos that can look similar to yours.
- Depending on how you design it, it can sometimes look more like a basic .jpeg image than a decent-looking logo.
Things to keep in mind when designing a logo
There are a lot of things that you need to keep in mind when designing a logo, but if you are a beginner, these will be more than enough to make your logo look high-end and also go with your brand or business theme.
Think about colors
First of all, the basis of every good logo is the color scheme. You always need to have at least one color that represents the foundation of your logo. Have you ever noticed how many famous logos have one or two main colors? Think about it. For example, Starbucks’ main color is green.
It goes well with their brand, and besides green, they have white and black inside and out of the main logo to make the green pop out. But, it doesn’t necessarily need to be one main color, like the well-known McDonalds’ logo. It has two main colors, red and yellow. It is their signature.
This shows that you can have more than one brand color and make it look good, but it is also a good idea (for some logos) to add a bit of black or white around it to make the central piece more notable (i.e., the logo for Target with the white background).
Branding and the end-goal
The second thing is, you need to have a brand name, mission, and goal. You need to think this one through because it all depends on your business or brand. You just can’t, for example, have a business where you want to sell items for babies and make the logo look really serious with darker, bold colors.
Instead, you want to make your logo look simple, with lighter fonts and happier colors representing your “baby” products better, and there is also a chance to attract more customers. Keep this in mind since it plays a big role in logo-making. The last thing you need to think about is the elements you will use when making a logo.
What is significant to your business, and what do you want it to represent? For example, the famous Walmart logo is known for its simplicity, but it is not known for the story behind it. The six yellow lines on the logo represent the six sparks or ideas that made the business work, and that is why it was put on the logo.
Another key point when talking about what the logo represents could be that Walmart is short for Walton’s Market. Be creative with it and also remember, when making logos, less is more.
Top 7 logo makers you should try
Now that we have concluded the theoretical part and discussed the pros and cons, let’s dive right into our choice for the 7 best logo makers you should definitely try.
The first one on our list is Placeit. It is known for its simplicity and variety of templates. This logo maker is straightforward to use because of its drag and drop interface that lets you adjust text, images, and layers, all with a few clicks. They also added a Smart Template system, which lets you resize layers in a less messy and complicated way.
Combined with the drag and drop interface, we think that this is an amazing blend! Besides making logos, it has a lot of other options for you to choose from. You can edit videos, banners, social media posts, and much more. For the price, we definitely recommend you trying this logo maker.
Price: $14.95 /month or $89.69 /year
Ucraft is a well-known logo maker with a lot of options. When talking about options, we don’t necessarily mean just logo-making variations. Ucraft allows us to make blog platforms, eCommerce websites, and a lot of other things besides logos. But, when we speak specifically about logos, it has a lot to offer.
You can use many different pre-built templates, fonts and even pick over 2 million royalty-free vector icons that describe your brand the best. With their enhancement system, every logo you make will look amazing and high quality, which is exactly what you need if you want to present your business in the best light possible.
You can download your logos in SVG or PNG formats. All in high resolution, of course. You can download your logos for free, but it will have a Ucraft watermark on it. If you want to get rid of the watermark, you will need to purchase a plan first. You can also try it out to see whether it fits you or not because it offers a free 14-day trial.
Price: FREE with a watermark or $10 per month.
BrandCrowd is a logo-making website that has gotten a lot of attention recently. It is effortless to use, and it has a lot of templates. They were specifically designed for this website by various graphic designers worldwide, and it offers over 22,000 premium logo designs.
Another feature that BrandCrowd has is its automatic logo-maker. You just type in your business name, and preferably a slogan, and this logo maker automatically designs a lot of logos for you to choose from. If you find a nice automated logo but don’t like the color, please do not worry since they let you edit anything in the logo.
You have full control over the creative process and can design whatever you want. If you don’t like the pre-built logos, you can always start from scratch because it is fairly simple to navigate this logo designer.
Price: After the free trial, $15.00/month
Logaster is a simple logo maker with a big audience and many users. They have an amazing fan base, and you can see that by the testimonials on their websites. A lot of people branded their businesses through Logaster and were very successful afterward. There are a lot of options to choose from.
Besides logos, you can make business cards, letterheads, envelopes, email signatures, favicons, and many other amazing things. Like BrandCrowd, they also have an option where you write your company name, and it automatically designs a lot of logos where you just need to choose which one you like the most.
If you do not like some aspects of the logo, you can always edit it easily and make it fit your style. Logaster offers a free trial, and you won’t lose anything by trying it out. Who knows? Maybe you’ll like it.
Price: FREE Trial and after that a one-time payment of $9.99 per user.
Brandmark is amazing for beginners since it is very simple to use. Based on client testimonials, everyone seems to be enjoying this logo designer. It is very effective, minimalistic and it has great customer support. It also offers a lot of presentation templates, business cards, and social media designs, etc.
Brandmark is a bit pricier than the other logo-makers, but it is definitely worth it. All of the logos you’ll create with this toll will 100% look extremely professional and sleek.
Price: Basic Package $25,00 for one-time payment.
Logogenie, like some of the previous logo-makers, gives you the option to type in the business name and automatically create a lot of logos for you. You can choose the one that fits your business the most, and if you don’t like something about it, you can always edit it.
It has a lot of positive reviews, so we know it is legit. It also has an option where you can download it in different formats, such as JPEG, PNG, EPS, PDF, and many more. Logogenie is definitely worth trying out, even though it is a bit more expensive. Having said that, it also has a lot of add-ons that you can use to your advantage.
Price: $24,90 without any add-ons.
The last logo-maker on this list is LogoGarden. Simple to use and awesome logo-designing tool with a lot of important factors. It is verified, and over 2.5 million logos were made on this website, so it’s the real deal. It has thousands of options and vast collections of icons that are related to your industry.
Logo Garden is very simple to use because of its minimalistic design, and it is also really effective because of the straightforward design process. You can download your logo designs in high resolution and as vector graphics, which can be really helpful. You can also try it out because it has a free trial, and decide whether it suits you or not.
Pricing: FREE Trial and prices from $0,00 to $39,99.
FreeLogoDesign, as its name suggests, allows you to create free logos and much more. This logo maker is based upon logo templates; they have more than 2000 templates created by their team. There are logo templates for sports teams, businesses, and restaurants, for instance. Once you have chosen something you like, add your company name and customize everything in their easy-to-use editor. You can change the colors, fonts, icons, add shapes, duplicate or erase elements… You only click on a part of the logo to modify it.
This logo maker also added a few add-ons to help you with your branding. Indeed, you can now have versions of your logo in white and black, create business cards or an email signature, and get a customized brand guide with your logo guidelines. Different options are available, from a free PNG logo to the premium option. Give it a try!
Price: Low-resolution logo $0
High-resolution package $39.99
Premium package: $69.99
Now that you are done reading, hopefully, we gave you a better insight into the world of logo design. If you tried out any of these, you would know that they are straightforward to use and relatively similar. If you did not try any of these logo-makers, we highly recommend you give them a shot. Maybe you will design the perfect logo for your business, and if you don’t, it’s still going to be a fun experience.
They are all a great starting point, especially if you’re on a budget. But if you really don’t like the one you designed, the second-best option is to hire a professional or a freelancer to do it for you. Which one of these did you like the most? Please let us know because we highly appreciate your opinions and comments!