In today’s article, we’ll be talking about user-generated content tools. We will give you a short introduction to what they are, what they do, and why it is helpful to have them. So, let’s start.
Firstly, what even are user-generated content tools? To explain in simple terms, UGC is any kind of content created by other people, whose content you do not pay for. For example, the most popular form of UGC today is Instagram posts, but there are also videos, tweets, or even texts.
This type of content is not only obtained through social media but can also be acquired via certain tools used directly from your website. The next biggest question is why do we need this type of content, and why is our own not enough? Well, the answer to that question is pretty simple.
The content you create can be great and gain you some followers and possible buyers. Still, when people see others using your products, they will have more trust in you as a business. More often than not, they also want to see how other people feel about products they already own. In some way, it is proof of your product’s quality.
Now that you know what UGC is, we will be listing some of the best tools of this kind.
1. EditMate
The first one on our list is for sure, EditMate, and we will give you a few reasons why. This tool is a user-generated video marketing software, which allows you to create videos with the community, and in doing that, build a strong background for your business with the help of social proof.
This tool allows you not only to collect but also to produce UGC. You can ask your followers to directly upload their content onto EditMate’s public uploader. Another great thing is, it is also optimized for mobile phones since most of the content nowadays is produced that way anyways. Uploading a video is as simple as choosing up to four videos, entering the hashtag and an email address.
From the dashboard, you can schedule and send personalized emails to invite other people to contribute to your work, uploading similar videos and images. Some of the features that this tool includes in all of its plans are unlimited uploads and video storage, the ability to download a CSV file of all data from contributors, On-demand tech support, video, and knowledge base on-boarding for all dashboard users, access to e-learning materials & tutorials.
Speaking of plans, this tool offers three different pricing plans. The first one is the “Single” and costs $59 for a one-time purchase. It includes all of the above-mentioned features and all future updates, as well as 5 dashboard users and the EditMate uploader. The second plan is the “Double” and costs $118. It includes all of the above-mentioned features, all future Premium Plan updates, 15 dashboard users, custom branded uploader – custom data fields in your branded uploader.
The last plan is the “Multiple,,” and it costs $177. It includes all of the features we already mentioned, all future Enterprise Plan updates, unlimited dashboard users, custom branded uploader – custom data fields in your branded uploader. If none of these plans work for you, they do offer a 60-day money-back guarantee, no matter what your reason is.
2. Taggbox
This platform is used by many popular businesses like Facebook, Audi, United Nations, L’Oréal, and many more. Taggbbox works much in the same way as other tools of this kind. It collects content based on hashtags, mentions, locations, etc. Some of the products available are widgets, virtual events, rights manager, commerce, and signage.
Each of these has its own features and differently priced plans. So, for example, the “Events” product offers three plans the “Starter” costing $99/day, the “Premium” for $199/day, and the “Exclusive” for a whopping $299/day. They do offer a free trial for each of their products. Any additional information on any of their products can be found on their website.
3. Pixlee
As their slogan says: “Happy customers make the best marketers.” This tool was created to help drive digital commerce. Some of its current users are mostly in electronics, beauty, food and beverages, fashion, fitness, technology, and similar industries. Some of its features include campaign management, brand management, video management, categorization, multi-channel publishing, social media management, and more.
When it comes to pricing, Pixlee plans start at $399/month. There is no free version of this tool, and they, unfortunately, do not offer a free trial. However, they do offer aa 24/7 support, and all their products are available for Mac, Windows, iPhone, iPad, Android, and web-based Cloud.
4. Stackla
This is another great UGC tool that is definetely worth mentioning. Stackla is used by companies like McDonald’s, Sony, Nintendo, Toyota, and many more. It’s perfect for advertisements, websites, commerce, email, and events. This tool has three main components; social media marketing, brand management, and content marketing.
Social media marketing includes features like analytics, keyword filtering, content management, and multi-account management. And content marketing includes features like audience marketing, brand management, publish schedules, multi-channel publishing. The team behind Stackla always offers technical support during business hours.
If you’re interested in this tool, you can start your 14-day free-trial as soon as tomorrow; no credit card required.
5. TurnTo
TurnTo is made out of four products: Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments. It allows great content to be created for your business, eventually growing your SEO. This tool is perfect for those of you who have your own eCommerce store and need some content to make it richer.
Some of the features this tool offers you are optimized user voting, advanced security, content migration, multi-language localization, easy integration with related apps, simple platform integrations, and much more. It is used by many well-known companies like TJ Maxx, Forever 21, Star Brand, PacSun, Cole Haan, and many more.
Conclusion
With this last tool, we will bring today’s story of UGC to an end. We hope you found all of the information you were looking for when you clicked on this article. We also hope that we have given you all of the answers to your questions and brought you a step closer to choosing the right tool for your business.