Personal data can be a lot of things: location data, email address, log data, IP addresses, a telephone number, a first and last name, and many more like ads or analytics. If you collect any of this data, you know you will need an app policy.
Keeping up with Privacy Protection Laws
Let’s say your app targets only European users. The picture does not really change. The same rule applies under the EU legal framework of the Data Protection Directive (95/46/EC). This is available in any case where the use of apps on smart devices implies processing data of users.
The United States of America
- Americans With Disability Act
- Cable Communications Policy Act of 1984
- Children’s Online Privacy Protection Act (COPPA)
- Computer Fraud and Abuse Act of 1986
- Computer Security Act of 1997
- Fair Credit Reporting Act
- California Online Privacy Protection Act (CalOPPA)
The apex body which authorises data protection within the US is the Federal Trade Commission (FTC).
Avoiding costly and expensive legal battles
However, it can also be a legal minefield when you don’t know what you are doing. But the best way to avoid legal issues is to either pay for the rights to royalty-free music websites like Melody Loops Music for Mobile Apps or use public domain recordings.
The EU is now even increasing the number of fines, regardless of where your business is currently located. Whether you own a website, mobile app, or a blog, you should learn to avoid potential lawsuits and fines.
Rules of the game tightened for third-party apps
Privacy Policies for iOS Apps
Privacy Policies for Android Apps
The Google Play Developer Distribution agreement states that if you plan to make your app available on their platform, you must:
- Protect your user’s legal rights and privacy
- Make your users aware that their data will be used by your app
- Provide users with legally adequate notification and protection
Ensuring customer satisfaction via trust-building
It comes after the Facebook-Cambridge Analytica fiasco, which is said to have played a critical role in the 2016’s US Presidential election. This led to a lot of tension and uproar among users worldwide as they reckoned their personal data is not safe. But this did not lead to the downfall of its usage.
So the go-to terms are trust, solace and relief.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.