We know that the vast majority of people today are bombarded with advertising, so it’s becoming increasingly difficult to stand out and make yourself heard in the noise. However, we believe that content offers a brilliant opportunity to get customers to listen because it’s tailored to their needs and interests. It also gives them the right impression of a brand’s personality and products without being excessively tacky.
However, you must avoid creating shallow content that is similar to what has already been published. To attract increased interest and generate leads and conversions, you must offer high-quality content and rank better. Below we share some useful tips on how to do this and see the desired results.
Do Proper Research
Research is vital when writing content. It’s very difficult to create quality content without something to relate to. Many times freelance copywriters and other content consultants are faced with unfamiliar subject areas, assignments, and target groups. Search engines and social media are often full of good inspiration.
Read through the articles that rank highest on Google for the search terms you are betting on. Check which posts on social media are the most shared. It’s often not difficult to find the tone and format the target audience prefers. And when you have a feel for it, you have a really good starting point for writing top-quality content.
Structured, Accurate, and Authentic Content
One of the main things you should do when writing content is proofread and ensure that the text is free of plagiarism. Even if your text is just 1000 words, your written content or your entire site may get a lower ranking if the text contains poor sentence structure, spelling errors, typos, and plagiarism. If unsure of your writing ability, you can let colleagues or friends read and correct your text.
Because so much content is published daily, there is a good chance that some information will overlap and content duplication will occur. For this reason, use a good plagiarism checker tool to ensure that the content you have created is original. This will not only protect you against accusations of copyright infringement but will also increase the quality of your content.
Spend Extra Time on Good Headlines
Few people read every single word in a digital article. Many skim through and take in headlines and other central elements. Create headlines that capture interest and convey what the body text is about. You can, most of the time, convey your message without the visitor reading the entire text.
The headings are also important for a website’s SEO. Use the keywords you want to rank for in the subheadings. Subheadings can often be successfully optimized against various long tail keywords.
Create Engaging and Thought-Provoking Content
Creating engaging and thought-provoking content can be tricky, but it’s worth trying to figure out how to engage your audience. The first step is to know what exactly engages them and come up with creative ideas based on that. Many bloggers, for example, ask their readers questions or ask them straight out what they would like to know. It’s a way to boost engagement.
Also, make sure that your title and introduction are sharp and interesting. Otherwise, there is a risk that the visitor quickly scrolls on without reading the text. Test your content for tone, that is, how you formulate yourself and the language you use. How do you want to be perceived by those who read your content?
If you want to appear professional and credible, then the language must also be perceived as such. Avoid slang, misspellings, and informal exclamations, and keep the text crisp and clear. If, on the other hand, you want to be perceived as friendly and personable, avoid complex words and formal writing.
Include Correct Facts
If you’re writing content with information and statistics, make sure you have all the numbers and facts right. It’s a simple thing for you to check, and if you fail to do so, one mistake could result in your readers losing confidence in you. It’s good to link to articles or reports where you got the facts.
It increases your credibility and shows that you know the sources. So, make sure your sources are credible. The fact that you link to your sources is also good from an SEO perspective because this helps search engines determine the quality and usefulness of your content.
Creating quality content that will accomplish what it intends takes some preparation and forethought. Good content lies in the details, so if you want to publish next-level quality pieces, consider the above tips.