One of the ways to increase the visibility of your brand is content marketing. Naturally, you should make sure that your content is of high quality. Once you establish who your target audience is, and where you can have the greatest chance of reaching it, all you have to do is pick the platform that works the best for your business. However, you should also keep in mind that adapting your content to the individual platforms you post it on is extremely important, as well.
1. Websites that accept guest posts
Guest blogging as a content marketing strategy has been a subject of debate for quite a while. That is simply because some people simply do not know how to make the best of it. However, if you know what you are doing, it can really do wonders for the awareness of your brand. Just pick out a blog you know gets quite a bit of traffic, paired with your niche.
Try to hit the perfect spot that will attract the most attention, such as a specific trending topic that might be related to your business in some way. The level of link-building you can achieve with guest posts is impressive, so if you want to improve your SEO as well as your brand’s overall growth, you should definitely check these guest blog sites out.
Sending e-mail newsletters is one of the ways to grab your targeted audience’s attention. Using newsletters, you can contact your potential customers almost effortlessly. It is quite a nice channel to share some general information about your brand and business as well as engage your audience. You should strive for an organic building of your mailing list to get real subscribers.
Maintaining a reliable and steady schedule is key, and you should relay enough up-to-date information and be persistent without spamming your prospects’ inboxes. Make sure that the e-mails contain links to your website, contacts, your business’s social media accounts, and some interesting content that will get your targeted audience hooked.
Reddit is a platform not many people consider their first choice to share their content. However, that is exactly why it is a great way to market your brand. Its communities are fairly active and consistent with posting and engagement. There are more than 150 million people who visit Reddit every single month, so that is plenty of leeway for you to advertise your content.
The fact that Reddit operates in quite a different way than Facebook and Instagram do is a good thing since it can bring you diversity of content posting and extend your reach via this extra platform.
LinkedIn is deemed one of the best social networks for professional use. You can find plenty of other people who are looking to create business contact networks and those who seek employers as well. The platform is quite big when it comes to the number of people who use it daily, and it is full of business and advertising opportunities. It does focus more on the professional part of people’s lives, yet it still is, by definition, a social media platform.
That means you have to put in the same amount of effort as you would in advertising on other social media. However, if you get the hang of how exactly to use it, you can make the most of it and greatly increase your brand’s awareness.
5. Video Sharing Platforms
Videos have become quite the popular media choice for advertisement. When done right, promo videos can easily reach every corner of the world. They can be used for many different purposes, promoting your products or your brand being merely two of those. They are extremely easy to share and are quite a bit more expressive and impressionable than simple texts or pictures.
If you put enough effort into making a great video, it can make a significant impact. Not to mention the most famous companies in the world primarily use videos as part of their marketing campaigns.
Twitter can also be an extremely powerful tool to get the word about your brand very out there. Naturally, this can’t just happen overnight, so if you really want to make it work, you have to put in quite a bit of time and effort. Once you have gained enough followers, try to use trendy topics and hashtags so you can reach your targeted audience. Twitter is a great marketing tool, and once you get the hang of it, you can really cash in on it.
Add Instagram to the list of the top places where the content you publish feeds well into your business marketing. Millions of dollars have been spent on Instagram advertisements, which tell you a lot. There are plenty of Instagram accounts that focus purely on business, and they use the platform well to boost their sales. There is a wide and engaged audience waiting for you on Instagram.
Mix is one of the newer content-sharing platforms you should check out. It is really a whole new place that can offer you an extension of your already existing audience. With Mix, you can easily turn your content into relevant collections. It is a great tool for reaching your targeted audience as there’s a feature called For You, which contains content the platform curates from the interests you have written down as well as the people and the collections you follow.
Sharing your content is essential to increasing awareness of your brand, so content marketing is a viable strategy you can use to steadily climb past your competition and to the top. However, as much as making high-quality content is important to reach the audience you want, so is the place where you post that content. That is why you should check out these 9 places that will surely offer you enough space for your business to grow. If you crosspost, just be careful to adapt your content based on the way different platforms work.