Running a film blog is incredibly exciting, especially if you’re someone who always has questions and opinions once a movie ends. A blog gives you the opportunity to voice these opinions and come across like-minded individuals with whom you can discuss plot holes, cinematography, and other elements.
However, to successfully create a film community and get people to read your opinions, you need to let people know that your blog exists. These days, the Internet is saturated with all sorts of content. This means that it’s incredibly easy to get lost in the mix if you don’t implement some creative and effective strategies to stand out from the crowd.
So what can you do to promote your amazing film blog online? This article outlines some of the most useful promotional strategies. Let’s take a look!
1. Leverage social media tools
Social media platforms are a great place to find your audience and get more eyes on your blog. Think about it. There are so many different kinds of people on social media. Movie buffs, bookworms, music fans, you name it. So, leverage social media to find your audience.
Whether you’re promoting on Facebook, Instagram, Twitter, or TikTok, here are a few strategies you should try to build your reach:
- Put up digital flyers as posts or stories – try to post these whenever you have new content on your blog. Add pictures as a teaser for your content, so people are enticed to check it out. If you’re not sure how to create eye-catching digital flyers, check out these social media templates. Simply customize them and upload them on your page in minutes.
- Add your blog link everywhere – in your bio, in captions, and in all sorts of social media correspondence.
- Reply to comments and DMs, go live, and ask questions – these actions will help you increase engagement on your page so that it shows up in people’s Explore section.
2. Interview other movie buffs
You don’t have to run your blog all on your own. The real fun is in sharing your interests and debating the different opinions that movies can create.
Find some other movie blogs that you really like. Email the owners and let them know that you’d like to talk to them about a particular genre or a new movie that’s just come out. If you get a positive response, you can meet with them (virtually or IRL) and ask them questions and discuss various movie-related topics.
Once you’re done, you can turn it into a blog post for your blog. Make sure to record and videotape the interview so you can post promotional snippets of it on your social media pages when you’re promoting the new blog post.
Also, ask your collaborator to share the promotions and blog posts on their own pages as well. This will help you gain exposure to a completely new audience. This is a great way to get new fans.
3. Send out a monthly newsletter
Every month, do a roundup of all the movies you watched and wrote about. Share any collaborations you did and interesting conversations you had with fans. Put all of this information in a digital newsletter and send it out to your audience.
This newsletter will serve as a summary of all of the work you did over the month. It will allow people to quickly skim through your content – content they may have missed on your blog. While doing this, they might find something interesting, and they’ll be inclined to go over to your blog to check it out in detail.
A newsletter is also a great way to build an email list. Use your social media and website to ask people to sign up for the newsletter, including some exclusive content. Then send it out to your list every month. You can use this list to then implement the next strategy.
Email marketing is the kind of direct marketing that almost always gets you results if done right. Your email list will include people who are definitely interested in your content or in movies in general. This means that if you send out catchy and informative emails, you will definitely get a response.
Here are some tips for writing an effective email:
- Make sure your subject line grabs your recipient’s attention – use 4 to 5 words and avoid any filler words
- Add stills from a movie you recently reviewed or quotes from one of your blog posts in the email body
- Include a call to action button at the end of the email i.e., a link to your blog that people can check out immediately
You should send out an email every time you put out new content on your blog. However, make sure not to spam your audience. Ideally, 2 or 3 emails a week should do the trick.
The key to effective promotion for your film blog is the content you create. So make sure your writings and videos add value to the movie buffs who are following you. Use social media, email, newsletters, and collaborations to gain quick exposure and some loyal fans.