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Admob is the biggest mobile ad network globally with a high fill rate for all geography. The network is run by Google and have a huge number of advertisers across its network. Here, let us take a look at the CPM rates offered by Admob for banner, interstitial, and rewarded videos. The CPM rate of the traditional Admob banner is 5 cents with a fill rate of 60 per cent.
RPM and CPM are not the same. The ad network you’re using will always be taking a cut of the profits, unless they’re charging the advertiser for additional services. You often read an ad network talking about paying 80% rates, or what have you; this is the amount you get from what the advertiser pays. If an advertiser pays the ad network $100 for 1,000 views, their CPM is $100. If the ad network then pays you $80 for 1,000 views, your RPM is $80. The ad network has taken a 20% cut of the transaction.
- 2017 global mobile advertising spending – $107 billion
- 2017 US mobile ad spendings – $83 billion
- 2017 China mobile media spendings – $31 billion
- 2016 mobile ad percentage of the total ad spendings – 16%
- In 2017 Google generated 32% of the total US mobile ad revenue
- In 2017 Facebook generated 25% of the total US mobile ad revenue
- Average CPC in 2016 – $.0.27
- The highest CPC by location is in Denmark – $0.51
- The lowest CPC by location is in Bulgaria – $0.03
- average iOS eCPM – $5
- average Android eCPM – $2
- Applovin eCPM for iOS – $10
- Applovin eCPM for Android – $2
- AdColony eCPM for iOS – $5
- AdColony eCPM for Android – $2
- highest Facebook ads regional eCPM – $1.8 (Sweden)
- Facebook mobile ads CPM in Q2, 2017 – $5.7
- average Banner ad format CPM – $1
- average Interstitial ad format CPM – $3.5
- average Video ad format CPM – $3
- average Native ad format CPM – $10
Mobile Ad Revenue Breakdown
For the last five years global mobile advertising spendings have grown from $19 billion in 2013 to $133 billion in 2017. The fastest growth took place in 2013, 2014, when year-over-year mobile ad spendings grew more than 100%. This year it’s projected that collectively companies will spend $166 billion or roughly 25% up from the previous year.
Global Mobile Advertising Spending Forecast, 2013-2020
