Instagram is one of the most popular social media platforms for small businesses. It can serve as a powerful marketing tool, enabling you to reach more potential customers, build your brand, and achieve higher conversion and ROI rates. Instagram followers serve as potential customers. They help you build strong connections within the Instagram business world. …
YouTube is a large social media platform and currently the most popular platform for watching videos. The so-called Generation X watches more than 1.5 trillion videos on YouTube every day. The average YouTube user spends more than 30 minutes a day watching video content on their mobile device alone. It is probably frustrating to see …
Social networks are increasingly returning to organic reach, so appearing and good positioning is difficult, and attracting attention is even harder. The question is, how can one stand out on social media? One way to stay ahead of others is to maximize your content upgrade. The solution is a video on social networks. Videos on …
It’s always good to have a steady rate of traffic visiting your website. However, it isn’t enough for a website to have traffic that doesn’t convert. That’s where you want to start thinking about conversion rate optimisation (CRO). With an effective conversion rate optimisation strategy, your business can dramatically improve revenue from your existing visitors. …
The first step towards a recognizable brand is a striking logo. It reflects who you are and what your brand is about. A logo usually includes corporate colors and its style matches your overall aesthetics. If you’re starting your brand in 2021, you should what’s trending to make sure you’ll capture the interest of potential …
Content is one of the most important and powerful marketing tools out there. But it’s not enough to just create a piece of content and then expect people to find it – you need to put work into optimizing and promoting it to increase its visibility. So, to help you with that, here are 5 …
Calls to action (CTAs) are prompts that you place on your website to tell people what to do as they interact with your site. They can be very effective at helping you get more conversions because they guide visitors into taking the required action that will make them convert. But you shouldn’t just use CTAs …
Today’s apps are flooded with many video editing options and capabilities. According to statistics from the last few years, the average user spends more time watching videos than reading texts or looking at pictures. It is easier for many to explain and understand a specific topic with animations and well-created video content. Video content is …