It’s always good to have a steady rate of traffic visiting your website. However, it isn’t enough for a website to have traffic that doesn’t convert. That’s where you want to start thinking about conversion rate optimisation (CRO). With an effective conversion rate optimisation strategy, your business can dramatically improve revenue from your existing visitors. …
The first step towards a recognizable brand is a striking logo. It reflects who you are and what your brand is about. A logo usually includes corporate colors and its style matches your overall aesthetics. If you’re starting your brand in 2021, you should what’s trending to make sure you’ll capture the interest of potential …
Content is one of the most important and powerful marketing tools out there. But it’s not enough to just create a piece of content and then expect people to find it – you need to put work into optimizing and promoting it to increase its visibility. So, to help you with that, here are 5 …
Calls to action (CTAs) are prompts that you place on your website to tell people what to do as they interact with your site. They can be very effective at helping you get more conversions because they guide visitors into taking the required action that will make them convert. But you shouldn’t just use CTAs …
Today’s apps are flooded with many video editing options and capabilities. According to statistics from the last few years, the average user spends more time watching videos than reading texts or looking at pictures. It is easier for many to explain and understand a specific topic with animations and well-created video content. Video content is …
2021 has been and continues to be a wild ride for many people. With trends fading into obscurity just as quickly as they came into existence, it can be overwhelming. In order to help you be up to date, we decided to compile this short list of trends that seem to still hold fast in …
For every SaaS business, its website serves as its storefront. It is the place where the business makes its first impression, showcases its products, and converts visitors into buying customers. Therefore, the design of your SaaS website will have a significant impact on your conversion rate and, as a result, the overall success of your …
Blogs are an integral part of today’s media culture. People create content with different purposes. Some want to share their experience and takes on various subjects. Others aspire to educate the audience. Regardless of their aims, blogs have to meet several requirements. Whether you are an experienced blogger or a beginner, or you plan to …