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The technology niche has the highest CPM rates. Even for Indian traffic, you can expect CPMs to be as high as $5 and above for technology niche. Also, the fill rates for technology niche and finance niche tends to be higher than entertainment and education niche mainly because of the lowered inventory supply.
In general, the CPM in India will fall between $ 1 and $ 6 for 1000 views.
CPM is Cost Per Mille or Thousand. It is basically cost/revenue per thousand impressions of an ad.
CPM and RPM
CPM is a numerical definition to reflect the income that you share with YouTube. This entails another parameter – RPM (Revenue per Mille) which is used to calculate your personal income considering the platform’s retention. So, the amount of CPM is in direct proportion to RPM. Both metrics are important to assess your future profit. However, CPM is of great meaning for advertisers and RMP is crucial for creators.
CPM rates depending on the country
CPM is also dependable on the geographical location. To make more money, target video in one of the 14 countries with premium rates.
The list of the countries with the highest YouTube advertising CPM are rather stable, but some countries can trade places from year to year. So, here’re the leaders:
- Canada
- Australia
- New Zealand
- UK
- Austria
- Germany
- Switzerland
How to Calculate YouTube Video CPM Rates in 2019
Before you can be able to calculate the cost per mile (CPM) you must be able to also calculate the Revenue per Mile (RPM). Though it can be a bit tricky, all you need do is to follow the procedures. The procedure is listed below:
First, you must have checked your monthly earnings, and to do this go to your Adsense account and click “payments” which is located at the “setting” section of your account.
Average YouTube cost per impression (CPM) 2019
To ensure a high CPM rate, and because the rate differs with major determinant being geography, you have to focus on targeting those countries which advertisers are willing to pay much more in other to penetrate their markets. The best place any publisher should channel his target is the United States of America and the UAE; statistically, over 50% of Americans use YouTube regularly, a fact that they are economically enticing; Google pays as much for views coming from that country. Other countries with attractive CPM are listed below