How to Run a Social Media Audit in Seven Steps

The success of any business relies heavily on its ability to effectively engage with its customers. The is also a great option for out-of-the-box thinking companies – develop custom social media applications that can help engage with your audience in new and innovative ways. To accomplish this, many businesses choose to hire a dedicated development team with expertise in social media app development.

A social media audit can help businesses measure the success of their social media efforts and identify areas that need improvement. In this article, we will look at how businesses can run a successful social media audit in seven simple steps.

What Is an Audit

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First of all, an audit is an independent examination of financial information, such as an organization’s financial statements and accounting records, to determine whether the statements are presented in accordance with established standards. The primary purpose of an audit is to provide assurance that the organization’s financial information is accurate and reliable. Audits can also be used to evaluate the effectiveness of internal controls – processes designed to ensure accuracy and protect against fraud or mismanagement.

Furthermore, auditors assess the reliability and accuracy of a company’s financial data through a variety of tests. This may include analyzing documents, questioning personnel, inspecting physical assets, or other activities necessary for the audit process. Once completed, auditors issue an opinion on whether a company’s procedures are sound and if its financial statements comply with generally accepted accounting principles (GAAP).

What Is a Social Media Audit

A social media audit is a key step in an organization’s digital marketing efforts. It allows companies to evaluate their performance on existing social networks and identify areas for improvement. By reviewing current platform insights, businesses can gain valuable feedback about the success of their campaigns and determine the best approach for future initiatives.

The process of conducting a social media audit involves examining data from each account and taking detailed notes on metrics such as engagement rate, reach, impressions, follower growth, content type/frequency/quality, customer service response time, influencer interaction, and more.

This data provides invaluable insight into how effective your current strategies are at driving traffic and conversions – which can help you shape future objectives with greater clarity. Additionally, it serves as a powerful tool for analyzing competitor performance so that you can stay ahead in the ever-evolving landscape of digital marketing.

Running a Social Media Audit in Seven Steps

1. Define Your Goals

Learning from previous cases are essential to achieve new goals

To succeed in social media, you must work out a precise strategy for each network you maintain active on. What are your goals with Facebook? What about Instagram? LinkedIn? Concentrate on achieving these goals by strategizing in advance.

2. Create a List of Social Media Profiles

You can begin by searching for each of the social media profiles you created in the previous decade. It should be easy to locate your YouTube or Snapchat social networking profiles — you might even have forgotten they exist. It’s fine not to be present everywhere, but inactive social media posts can have a negative impact on your image and your social presence.

Also, don’t neglect to watch for developments in social networking sites so you can be the first one on the dance floor. Offering cutting-edge tech will permit you to obtain an advantage over your competition and be depicted as a market leader.

3. Make Sure Branding Is Consistent

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Your brand is what sets you apart from others and ought to be what your customers see first when browsing your page. Let your audience know that it’s your profile with consistent branding, which must prominently feature your logo and contact information.

Assess your existing branding and verify that your details are accurate and professional. Then verify that all images are sized correctly for their social media platform.

4. Identify Crucial Metrics

A variety of social media metrics are available to keep track of, and it can be challenging to keep track of the significant ones from the unimportant ones.

My advice is to pay more attention to the values for:

  • Engagement
  • Shares
  • Number of mentions
  • Impressions
  • Referral traffic
  • Clicks on links
  • Social Media reach

5. Identify Meaningful Content

The purpose of analyzing social media traffic is to identify content that attracts your followers and reproduce it. Insights gained from different social media are easier to compare since different outlets are based on unique metrics.

An important tip for success when handling social media audits is to go deeper into your referral networks. You can easily do this through Google Analytics by clicking on Acquisition.

6. Conduct Sentiment Analysis


The sentiment analysis process will let you know the way that people feel about your company on social media. This can help you perceive the favorable or negative emotional state of those who view content posted on your social media pages, allowing you to build a robust marketing campaign.

This helps you understand people s likes and dislikes regarding your product, and it can also help identify any negative sentiment that might be brewing. Finally, sentiment analysis can detect early warning signs of potential problems, such as a drop in customer satisfaction.

7. Determine Your ROI

An ROI is a vital part of a comprehensive social media test. It will help you avoid spending resources on activities you have no intention of boosting your business with. You can make a record of the number of downloads of a digital book or other dedicated material.


Running a social media audit is an effective way to review the current performance of your social media presence and make improvements going forward. With this guide, you should now have a better understanding of what a social media audit is, why it’s important to run one, and the steps involved in completing the process. Take advantage of this helpful tool to gain valuable insights into your audience, content strategies, and more.