Competition is a reality of the business world. Thus, observing competitors is par for the course if you want to succeed in your industry. Yet, monitoring competitors doesn’t mean you have to hide behind the bushes with binoculars. They’re already telling you everything you need to know. Since companies rely heavily on digital marketing, it’s …
Did you know that Google accounts for 92.7% of all web searches? If you’re running a business, then you want your content to get on that first search page. Posting blogs and adverts that are optimized for Google’s search engine is one of the ways to achieve this. So how can you make this happen? …
Conversational AI is rapidly altering how companies interact with their customers and how they receive customer service. Utilizing natural machine learning, machine processing, and big data, chat AI allows computers and human beings to communicate humanly. Consider Amazon’s Alexa as well as Apple’s Siri. These are two examples of conversations using AI technologies. The advantages …
Retailers face many challenges when it comes to managing data and protecting consumer privacy. As an organization grows, so do its data holdings. It becomes increasingly difficult to maintain an effective governance strategy. While retailers are investing heavily in data science, many are not applying the same level of rigor to data governance—the process by …
The pandemic did e-commerce a huge favor by accelerating adoption among consumers. Just in the US, it padded total e-commerce sales by an extra $244 billion in 2020 alone. While a lot of that came from big e-tailers, a sizable chunk came from small businesses jumping online. With most of the restrictions winding down or …
E-commerce has shown to be a profitable and steady source of income in the digital age. It is perfect as more customers want to buy things they need from the comfort of their own homes. As a result of the expansion of e-commerce services, many different platforms have emerged, which have responded to numerous changes …
39% of employees say that their organization doesn’t have enough collaboration. Fortunately, that can be changed. If you want to grow your business and get the most out of your dedicated software development team, you should make it easy for them to collaborate. Team collaboration software solutions can help with this. They can move your …
Did you know that marketers with organized plans are seven times more likely to have successful campaigns? The beauty with that is it doesn’t matter how old your company is. With the proper time and research, you can create a content strategy able to work with your schedule and your goals to achieve the outcome …